How long have I been using Johnson's Baby Lotion? Well since I was a baby I guess - I've been using this wonderfully versatile product for as long as I can remember and to this day, its smell is one of my favourite smells in the world! I can't describe the smell to you as it's unique - only Johnson's Baby Lotion smells like Johnson's Baby Lotion and if you've managed to live life without trying or smelling it then I think you're sorely missing out.

Each baby pink bottle has "Clinically Mildness Proven" printed across the front and I wouldn't argue with that for one second. If it's mild enough for your baby it's mild enough for you. It's made by Johnson & Johnson whose sales have increased each year for the last 72 years (I think I've helped sales for about half of that time LOL)!